If you’re new to real estate, writing a real estate bio with no experience is an option you should consider. Here are some tips for writing a bio:
Don’t cram too much information in your bio! Include any accomplishments you’ve had outside of real estate, such as a college degree or a job you’ve held. This is particularly effective if you’re just starting out in the industry, but should also be noted as a positive attribute. The reader will feel like they’re getting an idea of who you are and what you’re about.
A good bio should show off your experience, reputation, and knowledge of the local market. Prospective clients look for an agent with great negotiation skills, a good reputation, and a lot of experience. Don’t include your own bragging about your accomplishments; instead, highlight your connections to the community. Adding an example of your involvement with the local community may also be helpful. Make sure to include relevant links that point to your website and social media profiles.
A great bio also contains links to your social media accounts, though don’t link to the platforms where you don’t regularly interact. This is counterproductive, as it can seem like a stretch, but it will be more likely to increase your chances of success. For example, Garrett Hess’s Hess & Associates uses “OUR PLEDGE TO YOU” in their title. This phrase unites their team and builds trust with potential clients.